5-Week Live Cohort Course

#befractional.

Your blueprint for starting and growing your fractional or consulting business

April Cohort

Sold Out

Start Date of Next Cohort

May 14th

For operators, by operators.

Designed for executives looking to start or grow their own fractional or consulting practice

Is #befractional right for you?

Are you a Fractional CRO, CMO, COO, CTO or any other type of Fractional Leader?

Do you consider yourself a Consultant, or do you want to learn to be one?

Are you just dabbling in the Fractional space but have been Advising for some time?

Invest in your success.

Come learn with us.

If you are a Fractional Executive, a Consultant or an Advisor…

(or if you don’t pay attention to titles and are tired of people putting labels on you)

This course will help you:

  • Start or grow your business

  • Understand what it takes to market and sell yourself successfully

  • Learn from others who have been there

  • Avoid costly mistakes

  • Reduce "time to happiness"

  • Create a stand-out positioning and messaging

  • Scale and exit your practice with intent

  • Understand fractional vs consultant vs advisor

For questions please email team@befractional.org

How is this program different?

  • Live interaction during and post sessions

  • Course leaders have been there and done that

  • Exclusive group to learn from one another

  • Post-program Slack group for ongoing learning

400+ years of combined operator and leadership experience

Okay, it’s not that much.

But, we have been around and we know our stuff.

Henning

Schwinum

Neil

Weitzman

John

Williams

Being a fractional leader or a consultant is hard

It is hard to get going and into a groove

  • How do I build my brand and market myself?

  • How do I sell when I am not a salesperson?

  • Where do I find clients ongoing?

  • How do I price, contract, bill, invoice, collect etc?

  • How do I keep learning? 

  • Where do I turn for help?

But when you win…. It’s oh so good!

  • Always learning 

  • New and wonderful relationships

  • A variety of interesting clients

  • Can be lucrative

  • Choose your clients and who you work with

  • Own corporation advantages

  • Your schedule is yours 

  • In control of your own destiny

The Curriculum & Key Learning Outcomes

  • Key Learning Outcomes:

    • Determine if this career is right for you and the directions you can go with it

    • Identify and focus on your superpowers

    • Determine your GTM/offering to be able to position yourself effectively

  • Key Learning Outcomes:

    • Determine what to do manually vs. using tech vs. outsourcing

    • Determine a tech stack to get you started (types and possible brands)

    • Consider what to add as you grow

  • Key Learning Outcomes:

    • Get the 5 critical elements of your marketing strategy and the tools you need to get started

      • Brand

      • Website

      • Social/Content

      • Communities / Go-To-Network

      • Marketplaces (matching clients with fractionals/consultants)

  • Key Learning Outcomes:

    • Determine how to develop a multi-channel sales strategy

    • Believe in the give-to-get model

    • Aligning your Strengths - know how to defer & refer to stay in your excellence zone

    • Begin building your partnership/referral network

    • Apply the ABP (always be prospecting) approach

    • Learn to increase your conversion rate on closing deals

  • Key Learning Outcomes:

    • Identify if the day in the life of a fractional is for you

    • Ensure you will be able to keep up with the Jones

    • Begin to think about your end game and know if scaling is right for you

Apply Today

Course Dates

Next Cohort

Session 1: May 14th | 12 – 1:30pm

Session 2: May 21st | 12 – 1:30 pm

Session 3: May 28th | 12 – 1:30pm

Session 4: June 4th | 12 – 1:30pm

Session 5: June 11th | 12 – 1:30pm

* All times in EST *

What You’ll Get

5 x 1.5 hour live, interactive and engaging sessions

Access to session recordings

Access to all content, slides and templates

Access to an immersive micro-community on Slack – pre-, during, and post-course

Join us.

$500

  • BRANDON Y.

    “

    John is one of the top executive leaders that I have been fortunate enough to work with in my career. He excels in developing short & long term sales strategies while driving incremental growth and results in performance.

    ”

  • RAVI R.

    “

    Neil and I partner together as co-chairs of the consulting and advisory arm inside of the Pavilion community. His knowledge, expertise and willingness to serve is inspiring to watch and I know that if you're looking for a fractional CRO or CMO to scale your team and company...look no further! He is true operator who brings passion to everything he does!

    ”

  • AMY A.

    “

    Talent, inspiration and true leadership all describe my 6 years working with Henning Schwinum. He possess many strengths in sales and management, and a broad base of knowledge in Supply Chain solutions. My experience was part of a larger organization led by Henning as well as a direct report. No matter the situation, Henning made sure to gather and understand all viewpoints, make all felt heard, and then be decisive.

    ”